Create Something. Billions are waiting for you.

Private Life :                            

I was a private, introvert, shy, and timid person in college. I grew up in a middle-class Indian family with limited access to luxuries that some other students in my college had. I had this mental complex that I am not confident, I am not good looking and I am not strong like others. Moreover, I felt my English is not good as I studied in Gujarati medium school and English is my 5th language. In July-2019, I visited a rural school, in a village named Damnagar in India where I was born, provided educational kits to 300 students and I have shared that picture in this article. At one point, I was like these young students.

Sharing Is Caring :

As I was interested in science and technology, it looked natural that after my engineering, I will have a small, unglamorous career in some technical field, only my immediate family members will know about me, I will live a family-centered life like my parents lived, I will retire by 65 and I will die by 75-80. My future as an uninteresting, unknown engineer looked fairly certain. That was 1992.

Connection With The World :

Here I am now in May-2020 : 

I am publishing a blog every Wednesday on Linkedin Pulse, Whatsapp and Facebook. Most of my articles and posts receive over 1000 views, likes, comments on Facebook, Whatsapp and Linkedin. This is a miracle for me. Most Youtubers, Bloggers or Instagram influencers never imagined that they would become overnight celebrities with millions of followers.

How did this happen?

Why did ordinary people become wildly popular?

What is the future of social media and content creation?

What is the future of advertising, marketing and business development?

How can business owners and business leaders take advantage of this trend?

First thing first. 

Public demand is the BASIC driver for everything in the world. If public demands, there will be supply! Public is demanding more content. Everyday the public is demanding new posts, new videos, new photographs, new content to read, watch and enjoy!

How can you be sure that the public is demanding new content? Simple. Watch the statistics. Read the numbers. Let us take some example:

• Category : Video
• Social Media: Youtube
• Demand: 5 Billion videos are watched on Youtube EVERY DAY. 30 Million users spend 40 minutes on Youtube Every Day.
• Supply: 5 Million NEW videos are created every day on Youtube.

(500 hours of content every day. Average video size is 11.7 Minutes. Approximate 5 million video)

Source : https://www.omnicoreagency.com/youtube-statistics/

Trend : Youtubers will be the next superstars. Value & glamour of regular TV and Movie stars will decline. Social Media influencers will be new celebrities. Brands, companies and individuals will need to create careful strategies to use Youtube for maximum advantage and engagement. By 2030, social media influences will be recognized for their massive contribution to entertainment, education and life in general.

Conclusion : Public Demand: 5 Billion Video Views.  Supply: 5 Million Videos. This clearly indicates that more and more people will keep creating Youtube videos. There is space for everyone. New people will come with new ideas. There is scope for millions of people to become content creators as people want new things.

Action Plan For You :

If you are an individual, start your own Youtube channel and upload videos about your strength, skills, projects, your values, your goals and your aspirations. Don’t be shy. Create video and start sharing.

Even if others have created similar videos, you can still create. There is scope for everyone.

Action Plan For Company :

If your company has not yet created a Youtube channel, you should consider doing it today. Upload videos about your company, your products, services, customers, day-in-your office. Keep uploading new videos.

Remember this : 5 Billion Videos Views Daily - Only 5 Million Videos are created!

Category : Instant Messenger

Social Media : Whatsapp:

Demand : 65 Billion Posts EVERY DAY. People read 65 Billion posts every day.

Supply : Only 2 Billion on Whatsapp. And approximately 1 % or 20 million *actually* create the post. Most people simply forward the posts.

Conclusion : Tremendous demand for new content. People need 65 Billion posts every day!

Trend : In coming years, instant messenger platforms like Whatsapp, Facebook Messenger, Snapchat will continue to remain in high demand. Smaller videos shared in focused groups will drive enormous engagement. Billions of new groups focused on different interests will continue to get created and evolve. Group Admins will eventually become like Newspaper Editors. They will filter, set policies and drive the group engagement. Instant messenger will become the primary source of information, news, education, entertainment for billions of people.

Action Plan : Create a Whatsapp Department in your company to *exclusively* create whatsapp messages and post. Create a Whatsapp broadcast group of your company’s customers, vendors and staff members. Track engagement. Create whatsapp messages that create value, fun and engagement. 

Source : https://expandedramblings.com/index.php/whatsapp-statistics/

Category : Professional Social Network

Social Media : Linkedin

Demand : 1.2 Billion content impressions on Linkedin EVERY DAY.

Supply : 2 Million new posts created every day.

Conclusion : Professional content is in high demand. 575 Million senior professionals, working people, business leaders, executives spend on an average 17 minutes of their time EVERY DAY. There is no cost to post content. You can reach them for free.

Trend : Linkedin will remain and grow as the primary platform for professional networks. Linkedin will be a major source of new staff members, customers and vendors. In coming years, Linkedin may provide tools like salesforce, indeed and whatsapp such that it can become the primary operating system for Business Network and Business Management.

Source : https://www.socialpilot.co/blog/social-media-statistics#fb-usage-stats

Action Plan For You :

Jump right in. Start posting. Engage your customer. Create a regular Linkedin Posting and Engagement plan. If your customers and vendors don’t hear from you regularly, you will be forgotten!

Here are the key trends for the future:

Your success will depend on Social Media!

There is still scope for everyone.

Don’t be afraid to experiment. 

Write something. Post something. See what works

Don’t worry too much about failing or making mistakes. 

Everyone will forget you immediately.

Choose your social media, messaging style, and frequency.

A little bit of self-promotion: If you don’t want to create social media engagement, posting plans yourself - tell us! We have a team of over 100 full-time staff members with proven expertise in creating video, blogs, posters, and drive engagements.

Finally, A Big Thank You:

On 23-July-1992, I wrote the answer paper for my final exam for the engineering course at K.J. Somaiya College of Engineering in Mumbai. As I climbed down the stairs of my college building, I felt relieved that now I don’t need to write and no one will evaluate or judge my writing.

And in May-2020, I am still writing an article every week. You, the readers are my judge. Every week, I will get to know whether I am writing that creates value or I am just wasting time.

Thanks for your kind attention and interest in my articles. I am both happy and surprised that my article and posts are of value to thousands of readers. I really enjoy writing and sharing with you. I am grateful for your interest that motivates me to write.

Please like, comment, or share your thoughts. Your feedback is extremely essential to expand my ability to contribute through writing. I look forward to your feedback.